There’s more to Diesel than jeans. Diesel is a statement of individuality and self-expression, guaranteeing innovation, craftsmanship and technical expertise. The belief that passion is the greatest motivation in life forms one of the brand’s core values. Renzo Rosso, who founded Diesel 35 years ago, managed to establish a lifestyle brand that has been firmly anchored in the denim segment ever since. That is Diesel.
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