Napapijri’s journey began in 1987 in the shadow of Mont Blanc, Europe’s highest mountain, where an Italian travel bag manufacturer had introduced a new interpretation of outdoor apparel by placing equal value on innovative materials and style consciousness. Today, the premium casual wear brand takes inspiration from the great expeditions of the last century and the fearless explorers who transformed their lives into unique journeys that captivated humankind. Napapijri is a variant of the Finnish word for the Arctic Circle and the logo, half positive and half negative, gives a graphic representation of the North and South Poles. The Norwegian flag is closely associated with the brand’s DNA and represents the most northern country in Europe and the birthplace of some of the greatest explorers of the 20th century, besides being a country of extreme conditions and breathtaking landscapes.
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