Roxy was founded in 1990 as the first board-riding brand for women. Whether worn for surfing, snowboarding, on the beach, in the city or in the mountains, Roxy products symbolise quality, innovation and comfort. There is no comparable brand on the market today. The passion that propels every Roxy project and its high level of customer focus has shaped a very special brand. Surfers, snowboarders, skiers and skateboarders can all vouch for the technically high-quality products made by Roxy. Board sports and women form the core of Roxy’s experience, tradition and culture. The brand therefore embodies an attitude towards life that pushes the boundaries of board sports and is shared by a whole generation of active women and girls. Brought to life by the Quiksilver Group, Roxy has become a brand in its own right with its own identity, history, range of products and team riders.
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