Billabong in Burleigh Heads – a surfer’s paradise in south-east Australia. This is where Gordon Merchant founded Billabong back in 1973, when a simple board shorts design for a couple of surfer friends sparked a global success story. Billabong has since evolved from a niche surfing brand to the most successful international board-sports lifestyle brand it is today. This lifestyle is also embodied by the many Billabong team riders such as snowboarders Jamie Anderson and Wolle Nyvelt or surfers Joel Parkinson and Taj Burrow. With international events such as the Billabong Air + Style Innsbruck and six events held as part of the World Surfing Championships, Billabong offers athletes a platform over which to pursue their passion and share it with others.