Fox is an American company from the sports and apparel industry. It was founded in Morgan Hill, California, where it still has its head office today. The company specialises primarily in the manufacture of motocross clothing as well as streetwear, sunglasses, shoes and backpacks, mainly in the sports and skater segment. Fox Racing is the most popular clothing brand in the motocross scene.
The company also produces winter clothing, besides mountain biking and surfing articles. Fox Racing Inc. was founded by Geoff Fox in California in 1974. It initially produced motorbike parts until Fox put together its own motocross team in 1977 called Team Moto-X Fox. After the team celebrated numerous successes and victories, the fan articles and items of clothing made by Fox became more and more popular. This prompted Fox Racing’s move into mass production of their clothing.