JET SET is the Swiss luxury label when it comes to sports fashion, originating in St Moritz.
JET SET was the first label to combine innovation with a clear fashion statement and functionality. The brand name JET SET is self-explanatory around the globe and portrays a desirable attitude towards life. Since the very beginning, glamour icons such as Grace Kelly and Gianni Agnelli have counted among the brand’s true fans and given it authenticity. Together with its exceptional products, the JET SET brand shows that athletic functionality, fashion and luxury can come together in perfect harmony.