The story of the LACOSTE brand began in 1933 when René LACOSTE revolutionised the male dress code by introducing the classic LACOSTE polo shirt to the tennis courts as an alternative to the traditional, long-sleeved, starched tennis shirt. Today, 80 years later, LACOSTE is seen as a ‘lifestyle’ brand skilled in the art of combining elegance and casual dress. The LACOSTE way of life is expressed through a broad product range comprising clothing for men, women and children, besides shoes, perfumes, leatherwear, glasses, belts, watches and home textiles. LACOSTE’s success is based on the key values of authenticity, impeccable workmanship and elegance. The crocodile is symbolic of the style of tennis champion René LACOSTE as well as his wife Simone LACOSTE and daughter Catharine LACOSTE – both of whom were also successful sportswomen – in daily life and also on the tennis court and golf course.